Synapview is a Hootsuite app designed to make it easy to monitor competitors and hashtags across multiple sources, including:
- Reddit (Hashtags only)
NOTE: Hashtag searches for blogs are performed on a curated list of over 1000 popular blogs.
1. Authorizing with Social Networks
When you first install the app, you will be prompted to Authenticate with your networks. Authenticating with your networks allows us to retrieve posts from competitors, and posts with hashtags in them, for you.
After clicking the Authenticate button, the following popup will be displayed:
NOTE: Posts will only be retrieved for networks which you have authenticated with.
Once you have authenticated, the popup should look like this:
For Instagram, you can select which Instagram Business Account you would like to use with the app.
NOTE: You are limited to using 30 distinct hashtags in a one week period for each Instagram Business account.
When you are finished authenticating, click the Done! button to return to the stream:
Click the Add Stream button to add your first competitor or hashtag stream.
2. Adding Competitors and Hashtags
Once you've clicked Add Stream, the Manage Streams popup will be displayed where you can add and manage your competitor and hashtag streams:
To add a competitor stream, simply click the Add one? link. To add a hashtag stream, click the # Hashtags tab, and select Add new hashtag:
You can do the same for competitors at any time by clicking the Competitors tab, and then selecting Add new competitor:
Once you have selected to add a new competitor, you will be asked to enter the URL for your competitor's website:
It is best to enter the URL that you commonly use to access your competitor's website. For example, if you live in Spain, and want to monitor Microsoft Spain's social media accounts, you would enter:
However, if you are in Canada, you would enter:
It is also sometimes useful to enter the URL associated with the blog for a company, as this will generally retrieve not only your competitors social media accounts, but their blog feed as well. Whichever URL you choose, you can modify the accounts after we've searched for them:
For Twitter and Instagram entries, simply enter the competitor's usernames on those networks. For YouTube, enter the channel's ID, which starts with an uppercase UC. For blogs, enter the URL to the feed. For all of them, simply click the link button to the right of each entry to make sure you've entered the right account.
When you've finished, enter the Competitor's Name, and click the Save Competitor button. The competitor will now be displayed in Manage Competitors:
Here, you can edit and delete your competitors.
After you have clicked the Add new Hashtag menu option, as described above, the following popup will be displayed:
Simply enter the hashtags, up to 3, in the input box at the top, and select which networks you would like to monitor for results on. If you only want to get results that don't contain a hashtag, simply put a minus sign '-' at the front of the hashtag, e.g. -train. NOTE: You must have at least one "positive" hashtag, or you will not be able to save the stream.
When you're finished, click the Done! button, and you will be taken back to Manage Hashtags:
Here too, you can edit and delete your hashtags by clicking the icons on the far right of each hashtag.
3. Viewing results
After you have closed the Manage Streams popup, you are now ready to view results in-stream.
NOTE: it may take a minute or two before your first set of results are loaded.
Once loaded, your results will be displayed as follows:
By clicking the search icon, you can choose what you would like to view in-stream:
From the competitors menu, you can select to view All Competitors, All Hashtags, or, individual competitors and hashtags:
You can also filter by status:
As well as by network:
For each post, there are a variety of tasks you can perform:
- Clicking the date will open up the original post in a new browser tab.
- Clicking the check mark will mark the post read or unread.
- Clicking the star will add the post to your favorites.
- Clicking the note will open up a popup where you can save the current post to Evernote, Onenote, Pocket, Google Sheets, PDF and more.
- Clicking the link icon will open up the original post in a new browser tab.
Click the chart icon in the app's menu bar to view analytics for your saved Hashtag and Competitor streams.
Clicking the Total Posts box will display number of posts over time, grouped by network for each day.
Clicking on the Networks box will display the posts broken down by network:.
Click the stream drop-down menu in the upper left corner to choose which Hashtag or Competitor you would like to view results for. And click the date in the upper right corner to refine the time span you would like to view results for:
Clicking the download icon will allow you to download the current set of statistics to a PDF or CSV file
Have more questions? Please contact us at: